“It all starts with a riding lesson.”

~ Parker Lovell

A proud Parker Lovell with her winning Walk & Trot Pleasure rider in Asheville, NC in 2025

“I was born loving horses. The day I took my first riding lesson at age 7, the trajectory of my life changed. My priorities. My goals and passions. The man I married. The daughter I have. Everything was set in motion for my life the moment I took my first riding lesson.”

~ Parker Lovell

Cash & Parker Lovell married May 29, 1999 at Doe Run Groundhog Mountain Va
Cash & Parker were married on May 29, 1999, after dating for 10 years
Parker Lovell & Cashlyn Lovell in the barn on Darwick Road Winston Salem NC
Cashlyn & Parker at the barn's annual New Year's Party in 2025

A former award-winning investigative newspaper reporter, Parker holds degrees in Business and Marketing, and a Master of Science Degree in Journalism from Columbia University in New York City.

A young Cashlyn Lovell in cowgirl outfit

Parker’s teaching philosophy is rooted in the lessons horses teach us.

She has raised Cashlyn to be an empathetic horsewoman – to learn the language of horses.

Cashlyn & Parker Lovell rider hugging horse leaving show ring in Pennsylvania
More hugs from Parker Lovell and her rider
Parker Lovell and her young riders

Under her leadership, Cash Lovell Stables has earned nearly every accolade possible in the show horse world, including

  • building from beginner riders scores of World Champion and National Academy Champion riders

  • bringing thousands of families into the horse world, and specifically, bringing hundreds of people to horse ownership

  • earning multiple American Saddlebred Horse Association Youth Club of the Year titles

  • raising more than $200,000 for charity through the barn’s nationally-known youth club, Lovell’s Horse Help, a 501c3 organization, including paying for a fresh water pump, building a library and a technology lab for our adopted school near Accra, Ghana

  • setting a new standard for horse barns in which character development in riders is the foundation on which all else is built